Ursus Beer
Ursus beer was result of multi agency pitch which we won. This was the first example of a new brand world modernising and premiumizing the brand.
Work done at Design Bridge & Partners
Innovation within technical constraints.
Ursus beer redesign was all about taking graphic assets and building them into a tactile engaging bottle structure. The client originally didn’t want to change the structure but we where able to work within the filling line constraints to create a distinctive ownable bottle which not only stood on shelf but had its only unique tactile feel.