Domestos Grot Buster
Designed to give directionality and allow the user to get to the most difficult of spaces. The structure is designed to give the feeling of power and movement to back up the brand positioning. The triangular cross section also allows for easier grip and powerfully shoulder keeps your hand in place whilst also giving label protection.
Sketch development
Exploring different ways to bring the dynamic form to life. Also looking at different ergonomic grips which could become an iconic part of the bottle.