Cornerstone Saver
Cornerstone hit the market around the same time as Harry’s shavers and marked a movement from supermarket bought shavers to subscription DTC offerings.
The design was aimed to go against the traditional over designed shavers that the likes of Gillette had been making and design something which would look elegant in your bathroom and could stand up on its base.
DTC packaging
Part of the redesign involved creating the DTC packaging. The aim here was to create something which on arrival created a sense of excitement and the a staged opening experience.
I have many years experience working in cardboard and on DTC packaging creating cutter guides but also having a understanding of how it is produced, assemble and filled.
