Multi award winning packaging
Callaly was multi-award winning. Its ground breaking unique look and feel alongside new to market product sets it apart from the competition
Initial sketch development
Initial concept development was based around creating a unique opening experience and a beautiful reveal moment. Also while devleoping the ideas we looked at what the packaging could be used for after the initial opening experience creating a secondary experience
Chosen concept
The chosen route had a close link to the graphic pattern as well as a layered die cut on the outside hinting at the bradn without being too loud given the product inside
Mood board
The mood board for the lead route shows the thinking around the inner tray and creating something that is easily stored underneath the sink.
